Löffler teams up with the Stew Crew Rockets. A partnership that isn’t aimed at the mainstream, but rather at shared values: taking responsibility, venturing off the beaten track – and taking a stand where others just want to put on a show.

They are movement. Passion. Community. What unites them? Not just the road, the race or the next stage. But the drive to do things differently – and better. With a clear stance, a regional focus and genuine camaraderie.

Löffler doesn’t do things by halves. We develop performance clothing that’s just as uncompromising as the people who wear it. That’s why we support the Stew Crew Rockets – a young, dynamic team that’s setting new standards in cross-country skiing.
Their training camps? Inspiring – and full of character.
Their kit? Made in Europe, tested by people who know what matters.

What Löffler and the crew have in common is more than just sport. It’s an attitude. An attitude towards responsibility. Towards quality. Towards the region. This partnership isn’t just a publicity stunt – it’s a statement. For everyone who knows that performance doesn’t begin with the starting gun, but with the decision to take the right path.

Four cycling enthusiasts, one shared passion: a love of cycling. Claudia, Nina, Tomaz and Oliver combine racing and adventure – exactly the mix we were looking for.

Velo Kartell stands for real stories, for passion, for performance, as well as for ‘it’s all about taking part’ and ‘just set off’.

What unites us is more than just a bike. It’s the way we ride: we ride fast when we want to. And slowly, because we can. Sometimes in the wind. Sometimes in the slipstream.

For us, cycling means freedom – beyond labels and conventions. Velo Kartell and Löffler share this ethos: open to all facets of cycling, uncompromising on quality, and mindful of our responsibility towards nature and society.

Through our joint clean-up rides, we combine physical activity with a sense of purpose and demonstrate that performance and mindfulness are not mutually exclusive. Whether on tarmac, gravel or trails – we’re united by the conviction that cycling is more than just a sport.

Löffler’s SKYS gravel collection was created in collaboration with Velo Kartell – with people who live and breathe cycling in all its forms. Road, gravel, road or trail: their experience, gained over countless kilometres, has been directly incorporated into the product development.

The result is a range of well-thought-out designs that deliver in real-world use: functional, versatile and uncompromisingly focused on performance. Developed with athletes who know what really matters out there.

KISS – short for ‘keep it short & simple’ – took to the streets of Innsbruck on weekly rides. From ambitious cyclists to occasional riders, people of all ability levels come together to cruise ‘after work’. Ride bikes. Keep it short & simple. That’s how we live cycling, and that’s how our community lives it too.

KISS Date Night is all about taking part. The community invites everyone – it’s not about performance, best times or ability levels. This community encourages you to just grab a bike and join in. Short and simple. 😉

Löffler stands for high-quality materials, precise craftsmanship and well-thought-out functionality – designed for performance and durability. Together with KISS, this results in functional cycling jerseys that impress not only through their technical features but also through a strong sense of community.

Whether it’s the Bike & BBQ or the KISS Night Run XC – our partner events bring people together, foster a visible sense of community and give each group a clear identity. This is how a team becomes a real community.

Run & Race Solapur is synonymous with competitive cycling on the international stage. The UCI Continental Team, based in Passau, fields riders from Germany, Switzerland and Scandinavia – with the clear aim of further establishing itself on the international racing circuit.

The focus is on the athletes: young talents taking their next steps in their development, and experienced riders who provide vital impetus with their racing experience and tactical know-how.

Together, they tackle challenging races across Europe – from fast stages to selective stage races.

The riders from the Run & Race Solapur team visited Löffler’s premises and were able to witness the creation of their clothing first-hand. From the initial design through to development, cutting and manufacturing, right through to the final quality control, they gained direct insights into every single stage of production.

This really brings home just how much precision, experience and technical expertise goes into every product.

This direct insight creates a new connection between athletes and their kit: the riders don’t just wear our clothing – they also understand how it’s made. And it is precisely this understanding that supports them both in training and in competition.

A team of cycling enthusiasts, run by cycling enthusiasts. A team with a flat hierarchy, led by the riders themselves. A team that wins with ease rather than sheer determination.

The name 54×11 says it all: it comes from cycling terminology and refers to the largest front chainring (54 teeth) and the smallest rear sprocket (11 teeth). Symbolically, it stands for speed, dynamism and the ambition to push oneself to the limit – without losing sight of the fun.

From the very beginning, 54×11’s aim has been to stand out through design and performance – both on the road and as a team. Löffler is the perfect fit, because together we bring design, functionality and performance to every garment that really makes an impression.

Friendship – Family
We see ourselves as a family and treat our partners in the same way. Everyone is welcome to share our passion and help the team grow.

Self-organised
Everyone in our family contributes to the team’s progress. There is no management. All support goes directly to the cyclists.

Success
Internal cohesion, experience and the resulting ease lead to success. After all, we are a racing team too.

The German Ski Association chose Löffler as a partner in 1990. Since then we have been a successful team with top athletes of the DSV. Out of conviction all Nordic athletes wear functional transtex® underwear as well as midlayers from Löffler. The Nordic Para-Ski Team is also equipped with high-quality functional clothing. Valuable feedback from top-class sport is incorporated into the further development of the Löffler collection.

Also in summer the DSV team Nordic is perfectly equipped and wears Löffler bike clothing. The package includes cycling jackets, jerseys and trousers in DSV design as well as matching sleeves and leg warmers. “With the Löffler bike clothing we are perfectly equipped to start into the new training year”, says head coach Peter Schlickenrieder.

As the official outfitter of the ÖSV we are proud of our products and the associated top performances of the athletes. Continuous success and use under the toughest conditions prove the unique functionality of our clothing. Top-class sport provides us with important insights and permanent feedback. The know-how thus gained flows immediately into the continuous development of our products. Every Löffler customer benefits from this at first hand.

All Nordic teams wear highly technical racing suits, warm-up clothing and transtex® functional underwear.