Make it count.

For more kilometers on the cross-country ski trail than in the supply chain.

The world’s first collection that makes responsibility visible – regionally produced and 100% traceable.

Our climate is changing. Part of the problem is long supply chains and the resulting enormous environmental impact. Clothing travels around the world up to 1.5 times before it is on the trail with us. We want to set an example against this, preferably together with you. Let’s make it count.

Sustainability meets Performance.

Regionally produced in Austria/Europe.

Traceable sustainability

100% transparent supply chain with retraced.

Uncompromising in functionality and sustainability

Produced for maximum performance & quality. OEKO-TEX® Standard 100, SteP & Made in Green certified.

Highlights from the current collection.

In our challenge in spring/summer 2024, we set an example.

60k Kilometers

is the average distance that a normal white cotton shirt travels in the production chain. How long do we need together to cover this distance by cycling or walking? The limit: 30 days.

813 Participants

have sent their activities to us and taken part in the campaign.

66 kilometers

Each participant covered an average of 66 kilometers.

54.240 Kilometers

This number of kilometers was covered in total.

1.136 Kilometers

The greatest distance covered by a participant.

Make a statement with every step!

For shorter production routes and more sustainability.

Setzen wir gemeinsam ein Zeichen

Take part in the competition!
  • Take a selfie video (or photo) of yourself cross-country skiing.
  • Tag Löffler & write the number of kilometers and the hashtag #makeitcount. Example: 25KM @loeffler_sportswear #makeitcount (To take part in the competition, it must be a post or a reel).

This is what you can win:

  • Prize: 1x set consisting of jacket, pants, midlayer, skis (Fischer Sports), poles (One Way)
  • Prize: 1x 5 cross-country jackets in your own design for you and your cross-country crew
  • Prize: 10x 1 transtex® RETR’X longsleeve shirt of your choice (3rd-13th prize)

Please note the conditions of participation.